The UI/UX Design brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps. User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction. Applied Learning Project In this course you will participate in several short exercises—both visual and non-visual—to apply acquired knowledge, from organizing and structuring screen-based content, defining goals and strategy, to creating wireframes and visual mockups. By the end of this Specialization, you will have produced a mid-level digital prototype with simulated functionality, as well as a comprehensive plan for a complex website.